Everything you need to build, execute, and scale your PLG strategy
All SaaS companies struggle with...
✗ Acquiring new users.
✗ Retaining existing customers.
✗ Standing out in a crowded market.
✗ Low product adoption and engagement.
✗ Balancing growth and profitability objectives.
✗ Adapting to changing customer needs and market trends.
✗ Designing and executing an effective marketing and sales strategy.
But only the leaders...
✔ Innovate to find new and cost-effective ways to acquire customers.
✔ Leverage data-driven insights to constantly improve and evolve.
✔ Implement rapid experimentation to validate their product.
✔ Adapt proven growth loops to achieve efficient scalability.
✔ Understand exactly what their users want and need.
✔ Optimize user engagement and adoption.
✔ Put the end-user experience first.
After starting my tech career as a first sales hire for two early stage fast growing startups, I transitioned into the world of product and found my passion in PLG.
I began putting what I knew into systems and frameworks, sharing my learnings online, and after a few viral posts I found myself giving team workshops to leading SaaS companies around the world. I realized this was a serious pain point and I decided to go all in.
Now, I'm leading Valubyl and advising founders and growth teams around the world on how to unlock their growth potential by putting their product's value first.