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Growth Advising.

Helping SaaS startups who want to scale quickly and efficiently with PLG by increasing product activation and retention.

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  Companies I've Helped:  

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Listen to Yaakov's PLG expertise:

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PLG Strategies to Grow Users from the Bottom Up
with Kevin Dorsey.

Activate Your Customers with PLG Simple Onboarding Techniques
with Gururaj Pandurangi.

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Drew Teller, Director of Growth @ Labelbox

“Yaakov is one of my favorite PLG advisors and leaders to work with. Over the years, he has consistently developed extensive and meaningful frameworks around onboarding & activation. During our time working together, he advised the growth team from near-zero activation tactics to a fully scaled onboarding & activation journey. The reason why I continue to partner with Yaakov is his dedication to PLG, integrity in providing value to his clients, and his approach to working with people!”

Everything you need to build, execute, and scale your PLG strategy

360° SaaS Onboarding Audit

Optimize your onboarding flow with a personalized audit that provides actionable insights to get your users to experience value and upgrade, quicker. 

Growth Advisory

Fully customized 1:1 advising packages to help you boost your product-led growth efforts and

self-serve revenue.

Product Led Growers Newsletter

Every week, you'll get actionable tips on how to build, execute, and scale your company's PLG strategy. Join  to stay ahead of the curve.

All SaaS companies struggle with...

✗ Acquiring new users.

✗ Retaining existing customers.

✗ Standing out in a crowded market.

✗ Low product adoption and engagement.

✗ Balancing growth and profitability objectives.

✗ Adapting to changing customer needs and market trends.

✗ Designing and executing an effective marketing and sales strategy.

But only the leaders...

✔ Innovate to find new and cost-effective ways to acquire customers.

✔ Leverage data-driven insights to constantly improve and evolve.

✔ Implement rapid experimentation to validate their product.

✔ Adapt proven growth loops to achieve efficient scalability.

✔ Understand exactly what their users want and need.

✔ Optimize user engagement and adoption.

✔ Put the end-user experience first.


After starting my tech career as a first sales hire for two early stage fast growing startups, I transitioned into the world of product and found my passion in PLG. 

I began putting what I knew into systems and frameworks, sharing my learnings online, and after a few viral posts I found myself giving team workshops to leading SaaS companies around the world. I realized this was a serious pain point and I decided to go all in.


Now, I'm leading Valubyl and advising founders and growth teams around the world on how to unlock their growth potential by putting their product's value first.

Yaakov Carno

Let’s Work Together!


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