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Ben Williams, PLGeek,
Ex-VP PLG @ Snyk
"Yaakov really understands PLG deeply, and has a wonderful ability to break down complex topics in the space into easily consumable frameworks and visuals."
Anthony Pierri, Co-founder @ FletchPMM
"There are few people out there who understand the fundamentals of onboarding and activation as well as Yaakov."
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Emilia Korczynska, Head of Marketing @ Userpilot
"I think every SaaS company should work on their continuous onboarding and I'm 100% sure Yaakov would be a fantastic partner for that."
What's Inside?
01
What Your Users Want
Learn how to think through the lens of the user to know why different people sign up and what they want to experience.
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The biggest misconception
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The goal of onboarding
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User segmentation
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02
What They Need to Get What They Want
Discover the key actions and activation milestones that users need to reach to achieve their goals.
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The 3 stages of activation
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How to define activation
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Understanding your product's unique value proposition
03
How To Help Them Get There
Bring everything together and follow proven methods to build the best journeys towards activation and conversion.
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Optimizing user journeys
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Onboarding tool kit
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Personalization
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Thank you, Yaakov!
Highly recommend paying attention! It's pure gold!
Andrey Tabunshchik
Growth Officer @ xTiles
Yaakov's ability to distill complex PLG concepts into practical frameworks deeply resonates with those of us in product design and user experience.
Sabio Lopez
Sr Product Designer @ Arquivei
Kudos to Yaakov, a maestro in implementing effective PLG strategies for SaaS companies!
His wisdom on transforming user experiences into thriving conversations is always a gem
Michele Pomposo
Co-founder @ Tiledesk
With his frameworks and principles, I improved user-centricity and data-driven strategies in our product development to increase engagement and drive sustainable growth.
Yaakov's blend of strategic insight and practical advice has been invaluable and has shaped my growth as a product leader.
Yuval Ben-Ami
Product Lead @ Chargeflow
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Who, specifically, is this course for?SaaS professionals that are either leading, building, or growing a product and are looking to build a successful onboarding journey that converts new sign-ups into loyal users and customers.
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What will I learn in this course?You will learn the exact methods that I use to help companies optimize their onboarding strategy and increase activation and conversion. The course is made up of three main sections: 1. What Your Users Want Learn how to think through the lens of the user to know why different people sign up and what they want to experience. 2. What They Need to Get What They Want Discover the key actions and activation milestones that users need to reach to achieve their goals. 3. How To Help Them Get There Bring everything together and follow proven methods to build the best journeys towards activation and conversion.
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How long is the course and what format is it in?The course is roughly 90 minutes long and is a video course with some attached modules that are text-based.
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Is this course suitable for beginners?Absolutely! We cover everything from the basics to advanced strategies, making it suitable for professionals at all levels.
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Is the course worth $150?I'll be sharing the exact methods that I have personally used and continue to use to help companies increase activation and conversion. I've spent hours making mistakes and refining these lessons, so you don't have to. I’m confident of the value I give in this course, but ultimately you’ll have to determine if getting a proven system to increase activation and conversion is worth $150 or not.