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This is my story...

I was 18 living in South Africa, and instead of going to university, I decided to travel to Israel and invest a year into in-depth study and practice of my religion, meditation and self-discovery.

One year turned to three and then at 21 I decided it was time to find a job and start making money.

I was back in South Africa, I didn't have a degree and I was pretty scared.

I worked in sales, making cold calls for a couple months - but quickly realized I had to go back to Israel.

I made it back to Israel where

→ I crashed in my friend's studio apartment.

→ Started to teach guitar.

→ Worked as a guidance counsellor for around 8 weeks until I saved enough to move in by myself.

I had one goal.

Get a job.

I was blessed that within a couple of weeks I was recruited and ended up joining an incredible start up as the first and only sales hire. Every day I got to meet 1:1 with a mentor and the CEO. This was a once-in-a-lifetime opportunity and I gave it everything I had.

Out of nowhere, 5 months in I was told that we were shifting to a PLG strategy and sales was over (for a while).They offered me to stay on the team as a growth analyst and help them with everything data, success and PLG. I made it my top priority to become an expert in PLG.

But first, something way more important happened - I got married to my incredible wife! (Truth be told, she's the reason I'm able to do everything that I do.)

Going back to PLG - I read all the books, case studies, took all the courses and learnt everything I could until I felt confident that I could make some serious impact. I learn best by teaching and so I decided to put everything I learn into systems and frameworks that I could share.


Some of my friends were seriously benefiting from it and it made me think "Maybe other people also need this to grow their company."

So, I decided to start sharing some thoughts on LinkedIn and BOOM, my first post got 14000 views and my second 68K! All of a sudden people were sharing my posts and I had founders and heads of product reaching out to me to ask my advice.


One thing led to another and I found myself working with founders and growth teams from around the world leading strategy sessions and workshops.

Long story short, I left my job and decided to go all in.


I started Valubyl, an advising company, to help SaaS companies achieve predictable and scalable revenue through Product Led Growth.

We now advise companies across 4 different continents and are growing every day. Are you ready to join?

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Our Team.



Everything you need to build, execute, and scale your PLG strategy

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Fully customized 1:1 advising packages built on our tried and tested PLG systems and frameworks to help you boost your self-serve revenue by increasing activation and reducing churn.

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